Project Bush is a recent campaign for women, promoting their right to take control of their own bodies. In this case specifically about the pressure remove all body hair.
A group Called Mother London is using this example to spark discussion about choice for women.
"Waxing culture has become so mainstream that some young women dont see it as a choice. So Project Bush is about questioning the status quo, as a means to discuss the state of feminism in 2013"
More can be found out here
https://www.projectbush.co.uk/
It's not necessarily a campaign to be natural, but about being allowed to choose.

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